In the book "Bad Boy," Lee Atwater reveals many of the secrets he used to run campaigns. The book is out of print and almost impossible to find today, but this special report provides a concise overview of the most important tricks and tactics Atwater used to become one of the greatest Republican strategists of all time.
 

One-on-one fundraising is the most intimating, difficult, and critically important elements a campaign. This special report offers proven tips like six key rules to successful major donor fundraising, two key groups novice candidates mistakenly turn to first, the best and worst places to look for potential major donors, and much more.
 

Money is the lifeblood of political campaigns and this special report reveals proven techniques you can use to raise more through the mail. You'll learn where to get a ready list of prospects who give money, tips for making sure your envelope gets opened, how to write "killer" headlines, 15 opening lines that work, and much more.